I just set up a couple of new campaigns in Google AdWords this afternoon and, for the first time, noticed that you can now select a device platform for your ad campaigns. The choices are desktop or laptop computers, or mobile devices that support a full web browser. These mobile devices are devices like Apple’s iPhone. Click the screen shot below to see these settings:

This is definitely interesting because there are surely some instances where you’d want to restrict your ads from showing up on a mobile device. I’m considering turning it off for our campaigns because we run an e-commerce site and its really unclear at this point if people are really into shopping online using their mobile devices. I have no doubt that this will become widespread behavior in the future, but with mobile devices with full browser capability just coming to market, I have a feeling this is a small niche crowd that would shop via their mobile device.


This entry was posted on Friday, December 5th, 2008 at 1:21 pm and is filed under Google, SEO, Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.